When it comes to investigating an issue, answering a question or simply making sense of something, we often look to information to help us get there, and it’s rare that numeric or linear data will give you the full picture on its own. Qualitative or unstructured data can hold the key to richer insights and true research discovery that can revolutionise your recommendations and set you ahead of the field.
You might be working with qualitative data to evaluate social policy, review patient feedback, research youth culture, or undertake postgraduate research. The challenge with this sort of research is that once you’ve collected your information, what do you with it? How do you quickly find the valuable answers that respondents are giving you from the collection of data you have across numerous sources?
That’s where NVivo comes in.
NVivo is software that supports qualitative and mixed methods research. It’s designed to help you organize, analyze and find insights in unstructured, or qualitative data like: interviews, open-ended survey responses, articles, social media and web content.
When working with qualitative data, if you don’t use NVivo, your work will be more time consuming, challenging to manage, and hard to navigate. Importantly, completing this kind of research without software can make it very hard to discover connections in your data and find new insights that will give you an edge.
NVivo gives you a place to organize and manage your material so that you can start to find insights in your data. It also provides tools that allow you to ask questions of your data in a more efficient way.
By using NVivo to support your research project you can:
With NVivo, your research is portable. You can work in the field, at work, at home – anywhere. NVivo also keeps your projects secure.
With tools for classifying, sorting and arranging information, NVivo speeds up your research process and provides you with more time to analyze your materials, identify themes, glean insight and develop meaningful, evidence based conclusions.
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